All artists, but in particular, Latin artists use social media and other short-form ways of promoting their content,” says Greenstein.
“This space built from scratch to be a true audio and video studio. By comparison, this category makes up 21% of total Latin music revenues, versus the 11% total of the overall U.S. In 2022, Latin music revenue in the United States reached an all-time high of $1.1 billion - marking the industry’s second year of double-digit growth, according to the RIAA’s year-end report.Īd-supported on-demand streams (from services like YouTube, Vevo, and the free version of Spotify) increased 24% compared to the previous year, to $230 million. Undoubtedly, Miami is synonymous with its booming Latin music scene, which for the past few years has been driven by the urban artists who call the Magic City home.
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